Shopping Directory - Find The Best UK Independent Online Shops

Join the Directory

Love Our Shops UK is a Directory of Independent Shops online in the UK.  All kinds of shops.

Would you love more traffic and shoppers?  Shoppers find you on the directory, then I send them straight to your shop to see more and shop with you.

The shops are all online and many are on the high street too.

Be part of this community of independent shops, help shoppers find you and send traffic to your door (website!).

There has never been a better time to join.

The shop independent movement is gathering pace, more and more people are looking online for independent shops.  We are all waking up to the benefits of shopping small, shopping local and supporting small businesses.

Join today so shoppers can find you.    » Join Here

Testimonial:  It is great value, a platform to advertise my website on and really helps with getting traffic.

Testimonial from Sister Sister online gift shop for Love Our Shops UK

All Kinds of Shops

My mission is to inspire and help everyone to shop independent as much as they possibly can.  Which is why I include a wide range of shops.

Shop categories for all our shopping needs.  Including (but not limited to) Beauty & Pampering, Children and Babies, Clothes & Accessories, Craft & Hobby, Food & Drink, Gifts & Stationery, Home & Garden, Pet Supplies, Sports & Leisure and Weddings & Parties.

Testimonial:  the Love Our Shops UK members get great business exposure.

Testimonial for Love Our Shops UK by Grace of Beyond Measure

Grace of Beyond Measure.

Wiggly Wigglers bird box. Mothers Day gift ideas at Love Our Shops UK shopping directory for independent shops online in the UK.Why Join?  The Benefits 

Traffic:  shoppers find you on the directory and I direct them to your online shop.

Sharing:  of your products and shop across all my social channels.

Support:  access to a private members group for help and support.

SEO:  direct links to your website, plus your get a Love Our Shops UK badge which you can add to your website and link to your shop page.

Trust:  shoppers know you are to be trusted as you are part of the directory.

Together:  we are a bigger voice.

Great Value:  no commission, all sales are 100% yours.

Great company: you are in great company alongside other great shops.

I explain the benefits in more detail here  Benefits of Being a Member.  

What Makes Love Our Shops UK Different?The House of Eden Old Style Dutch Pot

We are a directory and not a market place.  Shoppers find you on the directory and I direct them to your shop to browse further and buy.

All of the sales are done on your shop, they are your customers, there is no sales commission.

I choose shops carefully.  Only those that are good enough make the cut.

A wide variety shops, making it as useful as possible to the shopper.

I love independent shops and proud to champion you all every single day.

Testimonial:  See what this shopping directory member says about being part of Love Our Shops UK:

Testimonial for Love Our Shops UK by Kelly of Surface Candy

Kelly of Surface Candy.

Beyond Measure drop cloth sampler. Love Our Shops UK shopping directory for independent shops online UK.What You Get – Your Own Shop Page

Each shop gets their own shop page with up to 12 products which link directly through to your website.  Use these to link to a particular product or to a product category.

About us section, giving details of your shop including a featured image and a direct link to your website.

About you section so shoppers can read all about you, the shop owner.

Your shop page links to a particular shop category and your individual products link to a product category.  This means you can be found across a number of different categories.

What You Also Get – Featured in Lots of Places Across Love Our Shops UK Pen Pusher Stationery Set Notebook and Pencil set. Unique Mothers Day Gifts at Love Our Shops UK shopping directory for independent shops online UK.

Your shop page isn’t the only place you get found on Love Our Shops UK.

There is a shops directory and a product directory page.  You will be in both.

You will have a featured product on the carousel on the home page.  Plus you will be the number one image on the sliding banner of the home page when you join.

You can add offers and sales to the Offers page.

On the blog either in the shop lists section, the different Indie Edits I create or a behind the scenes spotlight blog post all about you and your shop.

Plus I am constantly sharing your shops and products across all the Love Our Shops UK social channels and in emails.  » Join Here

Testimonial:  the shopping directory members love being part of it.

Testimonial for Love Our Shops UK by Pawshtails

Amy, Alex and Otis (the very cute dog in this picture) run Pawshtails.

Joining Love Our Shops UK shopping directory:

My mission is to make the directory amazing value to shops and amazingly valuable for shoppers.

The price is fixed for the life of your membership and there is no sales commission.

Directory membership is only £10 per month.  Just £2.31 a week, less than the cost of a coffee.  

Joining fee is a one off fee of just £20.

You can cancel at any time (though I am sure you won’t want to).

As long as you remain a member, you will only ever pay £10* a month.

» Join Here

Testimonial:  The shopping directory is full of really great shops who love being a part of this growing community.

Testimonial for Love Our Shops UK by Colmers Hill Fashion

Penny of Colmers Hill Fashion boutique.

Who can join The Directory?

I review each directory application carefully to ensure it is right for the shoppers who visit us and fits in well with all the other shop members.

You will therefore know you will be in the directory along with other shops who are, just as brilliant as you.

The shoppers expect quality products, good customer service, a professional user friendly site and shops with personality.

Your shop must be:

  • independently owned and based in the UK.
  • online with your own e-commerce website.  You can be bricks & mortar too, many of the shops are both.
  • selling products that are inoffensive, not considered dangerous, of good quality and not extensively featured already on the directory.
  • running a professional and easy to navigate e-commerce website (clear images, good product descriptions, full contact details).  The store must look loved and appealing.
  • displaying full terms and conditions on your shop website and you are GDPR compliant

In addition you must have a good online reputation, good customer service and using at least one social media channel that portrays your shop well.

Testimonial:  The shops on the directory are proud to be part of it.

Testimonial from Denys & Fielding online gift shop for Love Our Shops UK

This is me Barbara, founder of Love Our Shops UK.

I love to champion independent shops in the UK.  They are such an important part of our lives, not only because they contribute directly to the UK economy but also because they are amazing and run by some really passionate, hard working, genuinely lovely people.  Shopping with them is an absolute pleasure, the way shopping should be.

I am Barbara and you will find me talking independent shopping, sharing all the amazing shops and their great products.

I love running the shopping directory and enjoy supporting and sharing each and every one of the member shops.

See this post on Instagram.  You will also find a video on IGTV about what Love Our Shops UK is and why I started it.

Running an online shop means every day working hard to get traffic to your website.  I know because I have been there.

For just under 10 years I ran a busy online shop.  It took a huge amount of effort to get a consistent flow of traffic to my website.  Once there they bought, but getting them there in the first place wasn’t easy.  “Build and they will come” just doesn’t work online, especially when competing against the multinational online shops and the huge market places.


Do you have any questions?

Need to know anything else?   I will be more than happy to answer your questions. simply email me


I wish you all the best with your online store.  You are such an important part of the UK economy and an important part of all your local communities.



*we are not currently VAT registered.  This price will increase to plus VAT when we are.