Discover British Independent Shops Online

Join Love Ours Shops UK Today

Would you like more visibility and traffic for your online shop?

If the answer is yes, I can help.

Add your shop to Love Our Shops UK shopping directory and be part of this thriving community of shops.

Are you independently owned, have great products, your own e-commerce website and would love some help with getting your shop in front of shoppers, then I am here for you.

» Add Your Shop Today

I hand-pick the shops for this community, only the good ones are included.

For the shop this means, you are in great company.  For shoppers, you can buy with the reassurance it is a shop that can be trusted to give good service and quality products.

I am sharing below the benefits of being part of Love Our Shops UK, what you get for your money, how much it costs and some wonderful testimonials from the shops already onboard.

In the mean time, why not stay in touch via my Shop Chat updates.


The directory includes all kinds of shops, selling lots of different products and joining it, gets you all this:

Join this community of amazing shops and get all this (1)» Add Your Shop Today

How much does it cost?

Directory membership is only £12.99 per month.   Fixed for the life of your membership.  As long as you remain a member, you will only ever pay £12.99* a month.

There is no commission, you get the full benefit of your sales.

Joining fee is a one off £25.99. 

You can cancel at any time (though I am sure you won’t want to).

Testimonial Beyond Measure


Love Our Shops UK is a shopping directory full of the best UK independent online shops.


Testimonial Colmers Hill Fashion


It makes shopping independent easy and is an inspiring and enjoyable place to browse for all your shopping needs.


Our mission is simple:


» Add Your Shop Today

Meet me, Barbara, the founder and owner of Love Our Shops UK.

Here is a quick video introducing me, why I began Love Our Shops UK and giving you the top 5 benefits to you when you add your shop to my shopping directory.



» Add Your Shop Today

Testimonial Pawshtails


How much does it cost?

Directory membership is only £12.99 per month.   Fixed for the life of your membership.  As long as you remain a member, you will only ever pay £12.99* a month.

There is no commission, you get the full benefit of your sales.

Joining fee is a one off £25.99. 

You can cancel at any time (though I am sure you won’t want to).


» Add Your Shop Today

Testimonial Surface Candy
Want to keep in touch with what I am up to plus get some great tips and advice all about running an independent online shop?  Then sign up for my brand new Shop Chat newsletter.  It comes out once a month and is super valuable.

Love Our Shops UK is a directory and not a market place.

Are you wondering what the difference is?  Then this comparison will help.

Shopping Directory

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Testimonial Sister Sister


The directory includes all kinds of shops selling lots of different products.  Some have been in business for decades, others for a few months.  Some have hundreds of products, others just one.  Some buy the products in, some make them.  All are online and some are on the high street too.  All are great  (carefully selected) shops.

For the shop owner, it is another way of getting more shoppers to their website.

For the shopper, finding independent shops online is really difficult, relying on search engines, who always put the big shops and marketplaces first.  My directory makes finding independent shops quick and easy.

If you are a British, online, independent shop, I would love to welcome you to the shopping directory.



» Add Your Shop Today

A note from me Barbara, founder of Love Our Shops UK.

My mission is to make the directory amazing value to shops and hugely inspirational for shoppers.

I Champion Shop Independent.  Independent shops are such an important part of our lives.  They contribute directly to the UK economy, they are amazing and run by some really passionate, hard working, knowledgeable people.  Shopping with them is an absolute pleasure.

I love running the shopping directory and enjoy supporting and sharing each and every one of the member shops.

Running an online shop means working hard to get shoppers to your website.  I know because I have been there.  For just under 10 years I ran a busy online shop.   “Build and they will come” just doesn’t work, especially when competing against the multinational online shops and the huge market places.

I created the directory to help shops get more shoppers and to give shoppers an easy way to find independent shops. I am pleased to say it is doing exactly that. 🙂

The Benefits of Joining Love Our Shops UK

  1. Traffic:  shoppers find you on the directory and I direct them to your online shop.
  2. Social reach:  of your products and shop across all my social channels.
  3. Support:  access to a private members group for help and support.
  4. SEO:  direct links to your website, plus your get a Love Our Shops UK badge which you can add to your website and link to your shop page.
  5. Trust:  shoppers know you are to be trusted as you are part of the directory.
  6.  Community:  together we are a bigger voice helping and supporting each other.
  7. Great Value:  no commission, all sales are 100% yours and the monthly fee has been kept deliberately low.
  8. Great company: you are in great company alongside other great shops.

I explain the benefits in more detail here  Benefits of Being a Member.  

What Makes Love Our Shops UK Different?

  • A directory and not a market place.  Shoppers find you on the directory and I direct them to your shop to browse further and buy.
  • All of the sales are done on your shop, they are your customers, there is no sales commission.
  • I choose shops carefully.  Only those that are good enough make the cut.
  • A wide variety of shops, making it as useful as possible to the shopper.
  • I love independent shops and proud to champion you all every single day.

All Kinds of Shops

I include a wide range of shops on the directory, making it really useful to shoppers.

Including (but not limited to) Beauty & Pampering, Children and Babies, Clothes & Accessories, Craft & Hobby, Food & Drink, Gifts & Stationery, Health & Well Being, Home & Garden, Pet Supplies, Sports & Leisure and Weddings & Parties.

Who can join The Directory?

I review each directory application carefully to ensure it is right for the shoppers and fits in well with the other shops.

The shoppers expect quality products, good customer service and a professional user friendly website.

Your shop must be:

  • independently owned and UK based.
  • online with your own e-commerce website.  You can be bricks & mortar too, many of the shops are both.
  • running a professional and easy to navigate e-commerce website (clear images, good product descriptions, full contact details).  The store must look loved and appealing.
  • displaying full terms and conditions on your shop website and you are GDPR compliant

In addition you must have a good online reputation, good customer service and using at least one social media channel that portrays your shop well.

» Add Your Shop Today

We are all shoppers.  Imagine how useful this directory is for you the shopper.

I love that I can find these shops easily, I can see what they sell all in one place and that I can shop directly with them rather than through a marketplace.

Let’s make this directory as useful to the shopper as possible, give them the variety and choice they desire, which means including your shop.

The more shops, the more useful, the more shoppers, the more sales on your shop.


Do you have any questions?

Need to know anything else?   I will be more than happy to answer your questions. Simply email me or happy to chat to you too, 07973 568210

I wish you all the best with your online store.  You are such an important part of the UK economy and an important part of all your local communities.


*we are not currently VAT registered.  This price will increase to plus VAT when we are.