Shopping Directory - Find The Best UK Independent Online Shops

Join the Shop Directory

Love Our Shops UK was created to help everyone find UK independent shops online.

So shoppers can easily shop independent, for all their everyday needs.

I have just checked (19 January 2021) and Love Our Shops UK is position 1.5 on Google for independent shops UK, 2.2 for independent shops online and position 1 for independent shops online UK.   Which is absolutely brilliant, both for the directory and for the shops on there.

More and more people are looking to shop with independents.  The shop independent movement is gathering pace and I am pleased to say more and more people are visiting my directory to find them and shop with them.

Are you a UK online shop?  Would you like to help more people find your shop?  Would you like to be part of a growing community of independent online shops?

Love Our Shops UK is a shopping directory, full of amazing UK online shops.  Become one of these amazing shops today.

Joining Love Our Shops UK shopping directory:

Membership is set at an affordable, great value price.

Directory membership is just £10 per month.  Only £2.30 a week, less than the cost of a coffee.  

Apply now and get this price fixed for life.  No sales commission, monthly membership is all you pay.

Joining fee is a one off fee of just  £20.

You can cancel at any time (though I am sure you won’t want to).  As long as you remain a member, you will only ever pay £10* a month.    


» Apply Here

Love Our Shops UK is a shopping directory with a strong focus on sharing, community and inspiration.

All shopping is done directly with each individual shop.  There is no sales commission.  The shoppers are your customers.  The directory and marketing activity simply helps shoppers find you and directs them to your shop.

As a thriving community of shops, we can help and support each other.  Together we are a bigger voice, we have a bigger presence.

What you get as a member of Love Our Shops UK Shopping Directory:

  • Your own shop page which has
    • space for 12 products, all of which directly link to the products on your website
    • an area to share your about us
    • space to give more behind the scenes with the shop owner.
    • direct links to your website from both the products and your page.
    • See the Shop Directory to see how a shop is featured.
  • Featured on other areas of the Love Our Shops UK website
    • products page which is searchable and categorised.
    • featured products section on home page
    • on the blog
    • special offers, sales and competitions to the offers page – we then share them.
  • Being part of the Love Our Shops UK marketing – I love to share your shop and products across lots of different channels.
  • Access to a private group perfect for supporting each other.  All members can see what they can be involved in, ask questions, get support and see what others are up to for inspiration and ideas.
  • SEO
    • you get a direct link from your shop page to your website.
    • Every shop is given a little logo “Proud member of Love Our Shops UK” to put on their shop to link to their Love Our Shops UK shop page .  This builds all shop’s SEO ranking by increasing link quality.  Brilliant for everyone!
  • A supportive community of online shop owners.  A0 group where you can share experiences, ask questions and divulge online retail information.


Benefits of being a member:

Below is a summary of all the benefits.  I explain them in more detail here  Benefits of Being a Member.  

Every benefit adds up to helping you gain more traffic to your shop and getting more customers:

  • Helps shoppers (and other people such as journalists) find and browse your shop
  • Brings together one big voice for independent online shops
  • Builds your Know Like Trust (KLT)
  • The shoppers are your customers (it is a directory not a marketplace)
  • No commission – your sales are all yours
  • Helps with your SEO
  • Part of a community of independent shops all helping and supporting each other
  • You are alongside other really good quality shops
  • Collaboration is so much easier
  • Gain followers and customers
  • A place to share all that you do so I can share it to the Love Our Shops UK followers
  • When others talk about you, people listen – I share you

Bonus benefit… Your directory membership fee will not increase.  The price will be going up as Love Our Shops UK grows but your rate won’t.

I have so many ideas for the future that you will benefit from, but you will remain at your low rate.

» Apply Here

See what member shops say about being on the directory:

“Love Our Shops UK is a vibrant showcase for British independent online shops and it has been great to be one of its founding members.  Barbara’s enthusiasm for championing ‘shop small’ is infectious and when talking to her, you can really tell her passion is genuine.  I am excited to be part of Love Our Shop UK’s next step and look forward to a growing community.”  Sarah Kelly, Saloukee Jewellery


Who can be a member?

We feature a wide range of stores from food to sports, gifts to clothing, beauty to crafting items and lots more besides.

We review each member application carefully to ensure it is right for the shoppers who visit us.

They expect quality products, good customer service, a professional user friendly site and shops with personality.  You will therefore know you will be in the directory along with other shops who are, just as brilliant as yours.

As a guide your shop must fit into the following criteria:

  • It is independently owned and based in the UK.
  • You can be just online or online and bricks & mortar.  You must have your own website that people can shop from.
  • The products being sold are inoffensive, not considered dangerous and are of good quality.
  • The product range appeals to the shoppers who use our directory.
  • Professional and easy to navigate e-commerce website.  With clear images, good product descriptions and full contact details.  The store should look loved and appealing.
  • Products are not being extensively featured already by other shops on our directory.
  • You have a good on-line reputation and good customer service i.e. you can be trusted to provide the service a customer expects
  • You are using one or two social media channels which portray your shop well
  • Full terms and conditions are easily found on your shop website and include everything you expect to cover both visiting the site and buying from your shop
  • You are GDPR compliant
  • contact details are easily found on your website and show all options of communication available to your customers

How do we become a member and how much will it cost?

Becoming a member shop is easy.

All you have to do is fill in a quick application form, we will review it to ensure it is in line with the criteria detailed above.

» Apply Here

If your shop is perfect for our directory, we will be very pleased to offer you a place and send you next step information.

You can cancel your membership at any time.  You can halt your application at any time.  Sending your application in is no way committing you to become a member.

So you can apply without worrying that you are signing up to something.  We will simply review the application and get back to you.

The current cost is £10 per month plus £20 joining fee for a standard directory membership.

You can cancel at any time.  This will remain at £10* a month for the lifetime of your membership.


Do you have any questions?

Need to know anything else?  Feel free to contact me by whatever method grabs you; email, phone, text, message on social media or send me a lovely handwritten letter (that would be wonderful especially if on pretty paper!). Our Contact Us Page. 


I wish you all the best with your online store.  You are such an important part of the UK economy and an important part of all your local communities.  People don’t realise how important you are.  So lets tell them, together.




*we are not currently VAT registered.  This price will increase to plus VAT when we are.