Shopping Directory - Find The Best UK Online Independent Shops

Join the Directory

Love Our Shops UK is a Shopping Directory full of UK Online Independent Shops.

Interested in sharing your products on Love Our Shops UK shopping directory?

How it works:  Shoppers browse the directory, find what they like, then click the link direct to the independent shop and do all their shopping there.  Just brilliant!!

Joining gives you all this:

  • Your own shop page with links direct to your website and your shop bio
  • 12 products with image and full description linked direct to your website
  • Your products featured in Indie Edits
  • Featured product on the home page carousel
  • Included in lots of inspiring Collections
  • Appear in both Browse Products and Browse Shops areas of the directory
  • You can add your Sales to the Offers page
  • Directory shared across Instagram, Facebook and Pinterest (Twitter too but TBH I post and ghost on Twitter!)
  • Regular Shoppers Email sharing lots of product inspiration from the directory
  • Additional Opportunities:
    • Be interviewed for an Episode of The Shop Independent Show
    • Your own indepth behind the scenes style post on the Love Our Shops UK blog
  • Plus:  Part of a wonderful community of independent shops

There has never been a better time to join.

The shop independent movement is gathering pace, more and more people are looking online for independent shops.

Directory membership is only £10 per month.  Fixed for the life of your membership.  There is no sales commission.  As long as you remain a member, you will only ever pay £10* a month.  The price will keep increasing over time, but you will always remain at the price at which you joined.  

Joining fee is a one off £24. 

You can cancel at any time (though I am sure you won’t want to).

Join today and help shoppers find you.    » Join Now



Visibility of the directory is increasing all the time, which means more traffic for the member shops.  As visibility goes up, so does the price.  Members remain at the price they joined for the life of their membership.

Testimonial for Love Our Shops UK by Grace of Beyond Measure

Grace of Beyond Measure:  The Love Our Shops UK members get great business exposure.

The directory includes all kinds of shops selling lots of different products.  Some have been in business for decades, others for a few months.  Some have hundreds of products, others just one.  Some buy the products in, some make them.  All are online and some are on the high street too.  All are great  (carefully selected) shops.

For the shop owner, it is another way of getting more shoppers to their website.

For the shopper, finding independent shops online is really difficult, relying on search engines, who always put the big shops and marketplaces first.  My directory makes finding independent shops quick and easy.

If you are a British, online, independent shop, I would love to welcome you to the shopping directory.


A note from me Barbara, founder of Love Our Shops UK.

My mission is to make the directory amazing value to shops and hugely inspirational for shoppers.

I Champion Shop Independent.  Independent shops are such an important part of our lives.  They contribute directly to the UK economy, they are amazing and run by some really passionate, hard working, genuinely lovely people.  Shopping with them is an absolute pleasure.

I love running the shopping directory and enjoy supporting and sharing each and every one of the member shops.

Running an online shop means working hard to get shoppers to your website.  I know because I have been there.  For just under 10 years I ran a busy online shop.  It takes a huge amount of effort to get a consistent flow of traffic to my website.  “Build and they will come” just doesn’t work, especially when competing against the multinational online shops and the huge market places.

I created the directory to help shops get more shoppers and to give shoppers an easy way to find independent shops.  More and more shoppers are using it every day, which is brilliant to see.  My vision for Love Our Shops UK has become a reality and I am really pleased and excited.


The Benefits of Joining Love Our Shops UK

  1. Traffic:  shoppers find you on the directory and I direct them to your online shop.
  2. Sharing:  of your products and shop across all my social channels.
  3. Support:  access to a private members group for help and support.
  4. SEO:  direct links to your website, plus your get a Love Our Shops UK badge which you can add to your website and link to your shop page.
  5. Trust:  shoppers know you are to be trusted as you are part of the directory.
  6. Together:  we are a bigger voice.
  7. Great Value:  no commission, all sales are 100% yours and the monthly fee has been kept deliberately low.
  8. Great company: you are in great company alongside other great shops.

I explain the benefits in more detail here  Benefits of Being a Member.  

What Makes Love Our Shops UK Different?

  • A directory and not a market place.  Shoppers find you on the directory and I direct them to your shop to browse further and buy.
  • All of the sales are done on your shop, they are your customers, there is no sales commission.
  • I choose shops carefully.  Only those that are good enough make the cut.
  • A wide variety of shops, making it as useful as possible to the shopper.
  • I love independent shops and proud to champion you all every single day.


What You Get as a Member

Your Own Shop Page on the Directory: 

  • 12 products that link directly through to your website,
  • an about us section and a meet the shop owner section,
  • your shop and products can be in up to 2 categories.

Your Products are in Lots of Places Across Love Our Shops UK: 

  • Included in all the super popular Collections pages
  • Featured product on the home page,
  • shops directory by category,
  • products page searchable and by category,
  • your sales on the sales page.
  • Plus you will be the number one image on the sliding banner of the home page when you join.

Mentions in blog posts:

I am constantly sharing the directory across all the Love Our Shops UK social channels and in emails.

» Join Now


All Kinds of Shops

I include a wide range of shops on the directory, making it really useful to shoppers.

Including (but not limited to) Beauty & Pampering, Children and Babies, Clothes & Accessories, Craft & Hobby, Food & Drink, Gifts & Stationery, Health & Well Being, Home & Garden, Pet Supplies, Sports & Leisure and Weddings & Parties.

Here’s what the member shops are saying:


Kelly of Surface Candy: Member shops love to stay.

Testimonial for Love Our Shops UK by Kelly of Surface Candy

Sarah of Sister Sister :  It is great value, a platform to advertise on and really helps with getting traffic.

Testimonial from Sister Sister online gift shop for Love Our Shops UK

Amy, Alex and Otis (the very cute dog in this picture) of Pawshtailsthe shopping directory members love being part of it.

Testimonial for Love Our Shops UK by Pawshtails

Penny of Colmers Hill Fashion boutique: The shopping directory is full of really great shops who love being a part of this growing community.

Testimonial for Love Our Shops UK by Colmers Hill Fashion

Who can join The Directory?

I review each directory application carefully to ensure it is right for the shoppers who visit us and fits in well with all the other shop members.

You will therefore know you will be in the directory along with other shops who are, just as brilliant as you.

The shoppers expect quality products, good customer service and a professional user friendly website.

Your shop must be:

  • independently owned and based in the UK.
  • online with your own e-commerce website.  You can be bricks & mortar too, many of the shops are both.
  • selling products that are inoffensive, not considered dangerous, of good quality and not extensively featured already on the directory.
  • running a professional and easy to navigate e-commerce website (clear images, good product descriptions, full contact details).  The store must look loved and appealing.
  • displaying full terms and conditions on your shop website and you are GDPR compliant

In addition you must have a good online reputation, good customer service and using at least one social media channel that portrays your shop well.

» Join Now

We are all shoppers.  Imagine how useful this directory is for you the shopper.

I love that I can find these shops easily, I can see what they sell all in one place and that I can shop directly with them rather than through a marketplace.  People are using the directory all the time, which is wonderful to see.

Let’s make this directory as useful to the shopper as possible, give them the variety and choice they desire, which means including your shop.

The more shops, the more useful, the more shoppers, the more sales on your shop.

The more shoppers the directory helps the more shops it helps, and vice a versa.

Do you have any questions?

Need to know anything else?   I will be more than happy to answer your questions. Simply email me or happy to chat to you too, 07973 568210

I wish you all the best with your online store.  You are such an important part of the UK economy and an important part of all your local communities.



*we are not currently VAT registered.  This price will increase to plus VAT when we are.