Hoobynoo

Chiara Stone

I created Hoobynoo in 2012.  I wanted to put my degree in Graphic Design to good use and fit my working life around my family.  I love illustrating so began creating a range of children’s character jewellery, each coming with a little story.

From those small beginnings the range has expanded massively turning my illustrations into pet tags and expanding into personalised gifts.

Now a team of five, me illustrating and designing the products, my husband making them, my Mother-in-Law packing, and Phoebe and Georgie are our new studio assistants.