Whether you are a bricks and mortar independent shop or an online independent shop (or both), together we can inspire shoppers to move more and more to shopping independent.
Independent shops are amazing and as such should be everyone’s first choice. Choosing to shop independent every single day is the best choice to make.
You can find out lots more by joining the independent shops Facebook Group too, Love Our Shops Group.
WHAT IS #IPLEDGEINDIE
A campaign encouraging consumers and shops to share how proud they are to shop independent and inspiring others to do the same.
A movement of shoppers choosing to shop independent as much as possible.
A campaign to help shoppers find independent shops for all their shopping needs and to inspire others to shop with them too.
To find out more about how I came up with the idea for I Pledge to Shop Independent – All About I Pledge to Shop Independent – The Movement.
To find out more about the campaign and how to join in as a shopper this will help How to Join in With I Pledge to Shop Independent Campaign – #ipledgeindie
HOW TO JOIN IN AS AN INDEPENDENT SHOP
The aim is to keep it as simple as possible, with very little time or effort needed. The more shops who join in, the bigger the voice we have.
There are 2 elements to joining in. Encouraging shoppers to join in with the campaign and sharing shops and products for inspiration (yours and others).
There are 4 main areas for joining in. In summary they are (scroll down for more information on each):
See more about joining in as an independent shop here Independent Shops – Join the I Pledge Indie Campaign
Day 1 – Share Day – Monday 18th November 2019
Share the campaign, share lots of indie shops you love, tell everyone you are joining in, and encourage shoppers to get involved. Instagram feed, Instagram story, Facebook, Twitter, blog post or wherever. Share it far and wide.
Tagging as many other shops as possible will encourage them to join in too. The more the merrier, the louder the voice, the bigger the movement.
Use this graphic if you can. You can copy it from here, download it in the independent shops Facebook Group or email me and I will send it to you firstname.lastname@example.org
Day 2 – Indie Wednesday – Wednesday 20th November 2019
The first Indie Wednesday, so use it to share you and your shop. If you have lots of shops that you love why not share some more today.
A graphic to use if you wish.
Day 3 – Make the Pledge – Friday 22nd November 2019
Fill the feed with I Pledge to Shop Indie (the graphic below). Share why, how it benefits the shopper. Share some more shops you love. Encourage shoppers and shops to join in and create an #ipledgeindie post to fill the feed.
Using the I Pledge to Shop Independent image (below) will be brilliant. People will see it numerous times and wonder what it is all about. A great way to spread the message.
The image is here for you to copy or you can download a bigger version in the Facebook Group for Independent Shops.
Or email me and I will send it to your email@example.com
Every week lets make a concerted movement to sharing independent shops on a Wednesday.
You can do your own thing and some weeks I will be posting prompts and ideas so we can all post on a theme, ask the same question or share the same message. Keep the #ipledgeindie momentum going. The prompts will be in the Facebook Group for independent shops.
I can’t wait for the #ipledgeindie feed to be really inspiring. Filled with posts from both shoppers and shops. Products to buy and shops we love.
So if one of your posts will inspire independent shopping tag it with #ipledgeindie. Tag what you think will add to the feed and the movement towards shopping independent.
Use #ipledgeindie in your stories, on Facebook, wherever you post and #tags are used.
Joining the shops one means you get all the information about this campaign, some ideas for ongoing Indie Wednesday prompts and get to know other shops in the group. Please do go and join it.
Joining the shoppers one will allow you to post a comment in the regular prompts. As it is for shoppers you will not be allowed to create a post around your shop and products, sharing your shop will be via the prompts. Which still means everyone sees them but stops everyone bombarding the feed and keeping the group focused.
You are a shopper too so a good place to find shops for all your day to day needs. Nothing to stop you posting as a shopper things that you are buying from others shops.
ENCOURAGE SHOPPERS TO JOIN IN
When I first started to think about what I could create to get more people shopping independent and helping them find independent shops, I was always focused on the shopper and how they can proudly get involved. How they can be the movement and inspire others to follow them.
Plus comments like you helped me find a shop for something. I really want to think about where I spend my money. I am so glad you have created your shopping directory. Such a brilliant idea I use it all the time. I just want to shop more at independents so when I find a new shop through the directory or what you share it really helps.
These people are not shopping independent because they feel they should support them (independent shops are not a charity after all, we are a business). People shop with them because they are amazing, the best place to shop, they know where their money is going, they appreciate the creativity, care and quality, they have found exactly what they want and they know the service creates a much more personable and enjoyable experience.
This campaign is about inspiring shoppers to shop independent, because they are the best shops. Encourage them to join in with the #ipledgeindie movement. It is so so important for all of us.
As a shopper I want to do all my shopping at independents, #ipledgeindie.
ENCOURAGE OTHER SHOPS TO JOIN IN
The more shops sharing the I Pledge to Shop Independent campaign, the more impact we will all have together.
So tag lots of shops you know, ask them in your stories if they are joining in, mention it to them and generally spread the word.
You are all amazing shops and sharing you all will be an absolute honour.
I pledge to shop independent is such an amazing thing to do for all of us. Our futures, our lives, our shopping is so much brighter when we choose to shop independent.
Do as much as you can to get involved. It may be that you just do #ipledgeindie Friday or use the tag. Whatever. I would love to have you taking part in whatever way you can fit it.
Head over to the Facebook group for independent shops and get to know me. I would love to see you there. Plus this is where all the resources are, the chat and the updates for the movement are posted.
Exciting!!! So pleased to be finally sharing this.
I am always sharing lots of Shopping Inspiration. Join my lovely list if you want to be one of the first to know about giveaways, offers, new shops or what I am up to. I will be more than happy to send you some lovely updates via your email.
All opinions in this blog post are mine. At the time of writing all shops mentioned are members of my shopping directory. Though I mention lots of shops here, you must form your own opinion as to whether the shop and their products are for you.Tags: #ipledgeindie, Shop Independent