We all love to see behind the scenes of peoples lives and work. Here I am sharing behind the scenes of independent shop owners. They are all so different but the one thing they have in common, an interesting and compassionate owner.
I love how her jewellery is unconventional, always exploring new materials, often adventurous and definitely beautiful.
Sarah has been running her gorgeous shop and creating her unique jewellery for 10 years now. She shares with us her inspiring passion for her creations and how the last 10 years have been an amazing roller coaster.
Prepare to be inspired by her passion and gorgeous jewellery.
Where it began? Well like a lot of creatives, I feel I’ve had creativity (and determination) in my bones since the beginning.
I pursued art and design throughout my education. After graduating with a degree in Jewellery & Silversmithing, I went about getting some ‘real-life’ experience in the fashion industry. I spent time working in Amsterdam, Paris and London, doing unpaid internships and working many, very unglamourous jobs, along the way to fund them.
By 2008, I knew working for myself (on my own terms) was the only way to take the steps to reach my goals. So, I founded Saloukee, in a shared workshop in Birmingham’s historic jewellery quarter. Creating my brand from my name SArah LOUise KElly.
All of my collections have a special place in my heart. I love to give, the otherwise forgotten, a new identity. Which is often while you’ll find me working in unconventional and found materials. One of my more recent collections that epitomises this is my Lost & Found collection.
This was inspired on a short break to Denmark. What began as a mission in finding the time to just ‘be’ evolved into an urge to capture that very moment of freedom in time. During the holiday, I realised that creativity is at its most perfect for me, when I’m rediscovering escape and adventure.
Something, which has evolved from this, is creating bespoke commissions for clients, made from their beach finds. It’s a honour to find ways to transform the ordinary and every day, capturing sentiment to treasure.
I’ve custom made pieces from pebbles, raw stones and even pottery. It’s such a personal way to retain a memory, create a piece of keepsake jewellery and remember that moment forever.
I create my pieces from a shared workshop just outside Shrewsbury, Shropshire. Previous to this I had a studio at home overlooking the Shropshire Hills. Though the views were more beautiful, being closer to other creative independents has been great for both myself and my business.
Yes, the project was a 10 month project to celebrate my 10 years in business.
I was on a mission to create a piece of jewellery every month throughout 2018 and named it #ProjectWabiSabi.
I also honoured some of the brilliant women who have supported, inspired and been part of my business over the last 10 years by undertaking designer interviews with them.
Then finally as part of this project, I highlighted many brilliant independent businesses already being creative in the materials I designed my new jewellery from.
It was an exciting project which has really gained momentum. It was a big commitment! But worth it.
You can see progress of all 3 elements to this project over on my blog.
Yes, it’s a self-care box for all those busy ladies out there in need of more time for relaxation and re-connection.
I came up with it after feeling very overwhelmed and wanting to find a way to pass on the calm, mindful feeling I get whilst making.
I created a jewellery making kit, a concept to encourage escapism. It is designed to be enjoyed at home with friends. A package delivered to a host containing all the items needed for an evening retreat. The host invites her friends and offers them the permission, to take more time to do less.
The box includes all you need to craft your own Saloukee necklace, plus a relaxing playlist, recipes cards for an indulgent dinner and top tips on how to find more relaxation at home.
When I set up my business in 2008, I set out on my one-woman mission to change – in my own little way – preconceptions of what jewellery should or could be made from.
Along the way, I’ve written a book on the subject, undertaken workshops with people (aged from five to seventy-five), and even lectured designers on the subject. However, it wasn’t until more recently, that I felt using unconventional materials, such as the medium of paper in jewellery making, was really ‘accepted’ on a larger scale.
I was also lucky enough to stock several Anthropologie U.S stores and Anthropologie online, with a range of my jewellery. A real honour.
I live in Shropshire with my husband Jon and two cats Tilda and Stanley.
We’re currently renovating our first home and garden. So, when you don’t find me doing DIY or gardening, I like to be outdoors, on my paddle board, or perhaps my bike.
I love to travel and visit new places, eat out and spend time with my friends and family.
Finding balance in and around the hectic is also important to me, so down time doing yoga or listening to a good audio book is part of my everyday too.
I was kept pretty busy last year, creating new pieces for my #ProjectWabiSabi.
I made new jewellery from paper, cotton, leather, wood, linen, wool, bronze, copper and iron. I am continuing to develop these and make some available as new ranges on my website.
Thank you Sarah for such an inspiring interview. I first featured Saloukee on my blog post sharing lots of Beautiful Jewellery.
I hope you have enjoyed reading about Sarah’s beautiful shop and this brief insight into her life as a jewellery designer. Saloukee is a member of Love Our Shops Uk and her shop page has lots of the different jewellery collections.
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Until next time, happy browsing and inspired shopping.
Tags: Me & My Shop, Online Shop, Shops